Social Media for Small Business

Thursday, October 22

3-6pm – Registration

7-10pm – Cocktail reception

Friday, October 23

8am – Breakfast and registration

9am – Social Media Basics, featuring

• Julie Marsh of Cool Mom Picks
• Jennifer Taggart of The Smart Mama
• Jyl Johnson Patee of Mom It Forward
• Serena Ehrlich of Start Up Army

10am – Break (Social Media Help Desk* open)

10:30am – Social Media Tactics, featuring:

• Ciaran Blumenfeld
• Melissa Heller and Jo Ilfield of Let’s Go Strolling
• Tricia Mumby of Mabel’s Labels
• Wasserman Kliese

11:30am – Break (Social Media Help Desk open)

12pm – Lunch

1pm – Blogger Outreach, featuring:

• Kristen Chase of Cool Mom Picks
• Susan Getgood of Getgood Strategic Marketing
• Kate Benjamin of moderncat
• Ciaran Blumenfeld

2pm – Break (Social Media Help Desk open)

2:30pm – Legal and Regulatory Issues, featuring:

• Jennifer Taggart of The Smart Mama
• Geneva Wasserman of Wasserman Kliese
• TBA

3:30pm – Break (Social Media Help Desk open)

4pm – Round Tables

• Advertising
• Photography
• Site design
• Technical expertise
• Video marketing

5pm – Break

7pm – Evening activity TBA

Saturday, October 24

8am – Breakfast

9am – Site Design, featuring:

• Jen Cooper of Ellie Bellie Kids
• Dave Cooper of Cooper Design
• Shanna Cote of Sitesquared

10am – Break (Social Media Help Desk open)

10:30am – Search Engine Optimization (SEO), featuring:

• Jaelithe Judy
• TBA

11:30am – Break (Social Media Help Desk open)

12pm – Lunch

1pm – Advertising and Branding, featuring:

• Liz Gumbinner of Cool Mom Picks
• Tricia Mumby of Mabel’s Labels
• TBA

2pm – Break (Social Media Help Desk open)

2:30pm – Public Relations and Social Media, featuring:

• Geneva Wasserman and Kristin Kliese of Wasserman Kliese
• Barbie Davalos and Karie Reynolds of Grand Avenue Baby
• TBA

3:30pm – Break (Social Media Help Desk open)

4pm – Round Tables

• Celebrity gifting
• Contests and giveaways
• Email marketing
• Online forums and communities
• Social media campaign planning and budgeting

5pm – Break

7pm – Evening activity TBA

*Social Media Help Desk…what’s that?

We’ve assembled a group of technical experts who are prepared to walk you through the basics of social media tools and strategies.  Whether you’re looking for some expert guidance on a specific topic or you’re starting from square one, grab your laptop and make an appointment with our Social Media Help Desk.  Topics include (but are not limited to):

• Twitter basics
• Facebook basics
• Google tools
• Blogging platforms
• Advertising strategy
• Site design and photography
• Email marketing